“I'm very auditory, so for me, ASMR feels comforting and cozy. “I consider myself a mad scientist in a sort of way, so if I hear of a technique that can reduce anxiety, I jump at the opportunity to try it to see how it works on me,” she says. Huberman herself uses ASMR as a calming source. “And because we push so much of our energy outside of us trying to keep up, ASMR gives us that moment to stop, collect, and reconcile our feelings,” she adds. She also says ASMR gives us an opportunity to pause and bridge back into ourselves, especially since we're still living in a world of uncertainty these days. “This modality involves the senses - it allows us to get back into our bodies while anxiety pulls us out of it.” “I'd recommend it to help them alleviate anxiety if they tended to be more auditory in their communication patterns or were attracted to sound,” Intuitive Healer Terrie Huberman tells TZR. Therapists, life coaches, energy healers, and other trained professionals sometimes recommend ASMR to their clients, as well. “This early research on ASMR supports that it may be helpful for any individuals looking to increase their relaxation, reduce their stress, or fall asleep more easily,” Richard says. Other published studies, too, support that ASMR is helpful for decreasing stress, getting more sleep, and lowering heart rates. “It may be central to ASMR, because the behaviors that trigger oxytocin release - which stimulate feelings of relaxation and comfort - are similar to the behaviors that trigger ASMR.” “Some of these regions highlight the likely involvement of oxytocin, also known as the love hormone,” he explains. To his point, he cites a brain scan study he helped conduct that showed those specific areas of the brain that are active when someone is experiencing ASMR and its associated tingles. So it is likely that ASMR helps to reduce neuronal activity, resulting in a feeling of calmness and relaxation.” “Anxiety is a mental state that involves high neuronal activity, resulting in a strong feeling of being overwhelmed. “Anxiety is not just a feeling of stress, but a feeling of stress that tends to impair some aspect of a person’s life, such as work, health, relationships, school, and so on,” says Richard. When it comes to anxiety, ASMR comes into play since it helps people relax. Richard himself has some ASMR podcasts, including Sleep Whispers & Calm History. In such videos, you can watch (and listen) to people doing all kinds of things, from whispering to crinkling paper to chewing food - you-name-it. “His personality, kindness, soft voice, and gentle painting sounds have induced ASMR in many viewers.” That said, designated ASMR YouTube and audio channels are increasingly popular - many celebs fans include Cardi B and Eva Longoria, who goes so far as to make her own ASMR videos. “One example that many people can relate to is Bob Ross, star of the TV show, The Joy of Painting,” Richard explains. He says the voice or presence can be in-person or virtual, via video, podcast, recording, etc. “Someone is most likely to experience ASMR when a kind person is giving them positive, gentle, personal attention, while also talking softly, moving gently, and creating light sounds.” For example, you may feel tingling sensations as someone brushes your hair or whispers to you. “ASMR is a deeply relaxing feeling, often accompanied by light and pleasurable brain tingles,” Craig Richard, professor at Shenandoah University and founder of the website ASMR University, tells TZR in an email. In case you’re not familiar with it, the acronym stands for Autonomous Sensory Meridian Response. Of late, another method has popped up in the mental health vernacular, which studies have found can be an impactful stress-reducer: ASMR. There are a lot of methods out there to lower anxiety, from deep breathing exercises to working out to meditating.
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